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Wednesday, 26 March 2014 18:44

Hunterdon, River Horse poised for annual Summer Blonde blitz

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Hunterdon distributors and River Horse Brewing are gearing up for a big blitz of Summer Blonde Ale.

IMG 8020At its Whitehouse Station warehouse Friday night, Hunterdon will load 15 trucks with nothing but River Horse’s big-selling warm weather seasonal. Come Saturday, those trucks will fan out to 425 accounts, delivering what will amount to 6,000 cases, 200 sixtels and 170 half kegs, says Hunterdon sales manager Jeff Rancan.

The big Summer Blonde push is an annual happening at Hunterdon; this year is its third, coming just a few days earlier than the usual start-of-April release. The first year saw roughly 4,000 cases total of Summer Blonde (4.5% ABV) get shipped.

“I love this day and it gets bigger and better every year,” says River Horse owner Chris Walsh. “It symbolizes that better weather is just around the corner and all the great stuff that comes with summer.  

“It also caps off the weeks of planning and coordinating with Hunterdon, so that we can get New Jersey's Summer beer on as many shelves and on as many taps as possible for its loyal followers to enjoy.”

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Read 1602 times Last modified on Friday, 28 March 2014 17:09

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